Fenty Beauty Created their First Fragrance

Photo Credit: @fentybeauty / Instagram

Fenty Beauty is debuting their first fragrance. Called FENTY PARFUM, it will be available for purchase on August 10 at fentybeauty.com.

The scent was inspired by Rihanna’s childhood in Barbados and her travels to New York, Los Angeles and New York. Meant to be genderless, sensual, seductive, spicy and sweet, the famous founder worked with Jacques Cavallier Belletrud, LVMH’s master perfumer. They chose notes of magnolia, musk, tangerine, blueberry, Bulgarian rose, geranium and patchouli to compose the Eau de Parfum.

The packaging also received a design that references Rihanna’s personal life. The fragrance bottle was shaped to fit perfectly in the singer’s hand, and it features her favorite color: brown.

Even though this is Fenty Beauty’s first fragrance, it is not the first time Rihanna dabbled with perfumes. During the early 2010s she worked with Parlux Fragrances Inc. under a celebrity licensing deal.

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