Gucci Fall/ Winter 2018

Photos from Gucci

On the 21stof February Gucci presented their Fall/Winter 2018 collection, which was inspired by the “Cyborg Manifesto” from D.J. Haraway. Following the theme, some of the models graced the runway while carrying replicas of their heads, and very real life looking mini dragons and chameleons, all made by Makinarium, a visual and special effects creative factory. And, because Alessandro Michele is a fashion genius, he managed to create a show that had the perfect amount of Daenerys Targaryen, fashion-people-only clothes and commercial pieces.

Besides the novelty sculptures, another thing that caught my attention is how good Gucci is at creating clothes that can be worn by both men and women.  It is becoming more and more popular for brands to show their female and male collections together, but not all of them do it well. Genderless fashion can be quite tricky because of the shape, sizing and cut of the pieces; most of these brands are not doing genderless fashion, they are going more to the androgynous side. But what makes Gucci so good on this style of fashion show is that sometimes you can’t really tell at first if that is part of their male or female collection.
Every Alessandro Michele collection so far is full of pieces that most people will think is weird, ugly and ridiculous stuff. And that’s one of the main reasons why the Gucci by Michele fashion is so fun. They create clothes and shoes that hold a lot of the brand’s DNA and is yet so different from everything else they created and is available on the market.  This season there is an ugly sneaker (one of the latest big shoe trends), and it is one of the few ugly footwear that manages to be pleasing to the eye.  The stones and the logo on the Sega font is one of the things that makes it look nice.
By the way, Sega was not the only brand to have their logo or font used on this collection. Paramount and Major League Baseball Properties are also on the list. For the FW collection they also collaborated with Globe-Trotter, a British luxury luggage and bags brand, on a box bag, a style that has gained a lot of popularity on the past years.
2018 Gucci is one of those brands that people will either love or hate. I love it. Even though a lot of the pieces on the runway might seem impossible to wear on real life, and/ or too ridiculous, when you see them on their stores, you fall in love for it. They have this aura of being super extra but still cool, wearable and of good taste. But this can be another case of what I call a “Carol thing”*.
After looking at the pictures, one question remains: will the heads, mini dragons and chameleons also be sold?
* A “Carol thing” is something only people that really loves fashion can feel and look good in it (like green boots). No, I didn’t create this term, I just embraced it.

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